Choosing the right niche for your blog is the first and most critical step in starting a blog. It can decide your success and failure in blogging.
Many people don’t give it a reasonable time to research and start blogging about anything that comes to their mind and face failure in the end. There are specific points that need to be followed while choosing the correct niche for their blog.
In this post, I will be revealing secrets in choosing the right niche, so focus on it, and I would suggest you note each point for future reference.
Table of Contents
WHAT EXACTLY IS A BLOG NICHE?
In simple terms, blog niche is the topic of your blog—for instance, email marketing, social media marketing, etc. The blogs you will write in the future will be related to these topics. Remember that your main objective while writing a blog is to add value & solve the problems of others. Focus on issues people in your niche face and present a solution to their problems.
WHAT DO YOU NEED TO AVOID WHILE CHOOSING A BLOG NICHE?
- Don’t select a broad niche with very high competition; instead, go for a narrow niche, often called sub-niche, in a general niche. The main benefit of choosing a specialised niche is you would become an expert in that as you would be spending your time learning, researching and those specific topics and would be seen as an expert in front of your audience.
- Don’t just look for AdSense for the only source of your income; instead, you need to look for other avenues like Affiliate Programs, Online Courses, Direct Advertisements, etc., to generate multiple streams of revenue.
- Avoid niches already having lots of competition because you will not beat the existing giants (big competitors websites) and focus on those with less competition. In high competition, every other blogger is writing about specific topics. You might face difficulty driving traffic to your website.
- Suppose you face difficulty choosing an ideal niche due to the reasons above, and you are not starting or proceeding further. In that case, I suggest you pick up that niche that seems appealing to you and that you are interested in it. More interest means more time you will spend and more than time spending on that specific niche means you will become an expert in that particular niche. Moreover, you can change your niche later, so don’t be afraid to start your blog if you cannot choose the first step.
WHY DO YOU NEED TO CHOOSE THE RIGHT NICHE?
Choosing a suitable niche means researching different factors such as competition and traffic driving to a specific place. Hence, the probability is you will get higher organic traffic as you are working in a lesser focus niche. Remember that competition is an essential factor you should consider before choosing a specific niche.
Writing blogs about a specific/right niche also let you appeal to like-minded people as your blog is about to be one topic, and those people might be interested in that topic. As your blog will be about one topic, your readers are more likely to stick around. This will also result in less bounce rate.
Writing about one topic makes you an expert in that niche as you are dedicating more time to reading, researching, and writing about that niche. Being an expert, you will be branded, and people will start to follow you and trust you.
PRINCIPLES OF PICKING A NICHE FOR YOUR BLOG:
INTEREST & PASSION:
When choosing a niche for your blog, you must consider your past expertise, hobbies, learning, current interest and learning and your life accomplishment.
For instance, if you have played cricket/football, you can start a sports blog. If you have graduated in finance and have sufficient financial knowledge, you can create a financial blog.
LOW COMPETITION VS HIGH COMPETITION:
Competition is the most critical element in finalising your niche, and you should avoid a high competition niche as every blogger is writing about it. If you have found a potential niche with low competition, you have found a gold mine.
YOUR EXPERTISE:
Always remember to incase if you start a blog on the topic, you are an expert at, chances of your success is much higher.
NICHE FORECASTING:
Ok, so now you have chosen a specific niche, and you want to start a blog about that, make sure to check the trends of that topic before proceeding further. You can do that by using Google Trends. The main benefit of using Google Trend is getting an idea of whether the user searching trend about a particular topic has increased or decreased. Those topics/trends which are seasonal
NICHE MONETISATION:
Another critical factor you should think about before finalising a niche. Many beginner bloggers create a blog but fail to monetise it as there are already high traffic niches present. The reason is that there are not enough advertisers who would like to advertise in such niches. Google AdSense or Media.net is the most common way to monetise any niche.
The best way to judge monetisation opportunities is to identify your competitor’s website in the same niche and check it out and see how they are monetising their blogs. This technique is known as competitor’s analysis.
